Fair trade standards should become watchdogs instead of the benchmark for sustainability, argues the recently appointed head of sustainable commodities NGO Solidaridad.
公平贸易International’s cocoa beans have seen the highest growth in sales during 2016-2017 compared to its other certified goods, including coffee, sugar and tea. However, most West African cocoa farmers still do not earn a living income.
Ethical start-up Aduna's range of herbal teas with baobab and moringa is aiming to take the superfoods to the mass market. "That's where the real impact is going to happen," the CEO tells us.
UK supermarket Sainsbury’s, the world’s biggest retailer of Fairtrade goods, has launched its own sustainable sourcing programme for more than 35 key commodities and ingredients. Campaigners, farmers and some manufacturers have cried foul, but are they...