大流行是否真的重塑了消费者对健康和保健的态度?

By Oliver Morrison contact

- 最后更新GMT

Image: Getty/10'000 Hours
Image: Getty/10'000 Hours

相关标签:肥胖,健康与福祉

A host of market data and food company reports in the past year have suggested COVID-19 has accelerated and amplified interest in functional and healthy foods that deliver wellbeing benefits such as immunity and stress management.

Most recently, SPAR International’s sales data suggested that COVID-19 has fast-tracked对被视为健康且可持续的食物的需求.

达能(Danone)同时说了微生物组与其他人之间的联系健康益处将在其未来中发挥重要作用as it flagged immunity benefits, gut health and mental health as“紧急需求状态”for consumers.

But last week, Kantar's latest ranking of the world's largest food and beverage brands revealed theshift in consumer behaviour towards indulgenceduring lockdowns.

可口可乐,红牛,百事可乐和饮食可乐在积分榜上均高高。今年的新进入者包括林德和奥利奥。坎塔尔说,这些品牌显然从消费者行为的摇摆中获得了放纵。

New data released today by the Institute of Fiscal Studies confirms the pandemic led to a big increase in calorie consumption among consumers. Using data on millions of food and non-alcoholic drink purchases from stores, takeaways and restaurants in the UK, the analysis shows that by May 2020, total calories were 15% above normal levels. During the second half of 2020, they were still, on average, 10% higher than usual.

报告说,众议院卡路里的大量增加远远超过了消耗的卡路里减少的减少。

外卖的卡路里大量增加,在2020年11月英国第二个国家锁定中,从超过两倍的水平达到了高峰。从超市和杂货店购买的卡路里在整个大流行中也比正常水平高出10%以上。在一起,这些餐厅中的卡路里减少了这些,而不仅仅是减少了减少的卡路里。总共有90%的家庭增加了卡路里的摄入量,最富有的家庭最大的涨幅。

有趣的是,这项研究发现,人们总体上从原料中增加了卡路里,而不是从即食餐,小吃和零食中增加的卡路里。因此,大流行导致卡路里平衡向需要房屋准备的食物的平衡发生了转变:与原始成分的刮擦烹饪相反的事实表明,消费者的健康问题不断上升。

“是的,人们似乎正在购买和饮食更多,但是从原料中获得了更大的卡路里,” Kate Smith, Associate Director at the IFS, told FoodNavigator.“我们将居家热量的增加分解为食材,即食食品,零食和零食以及水果和蔬菜的成分。我们发现所有这些不同食物类型的卡路里都增加了,但最大的上升是成分。因此,人们从成分中获得了更大的总卡路里。”

尽管数据涵盖了食品购买,而不是消费,也不要考虑运动水平,但她补充说:“We think increased consumption is the most likely explanation for the rise in purchases. We show in the report that changes in household composition (e.g. people moving in together), food waste and stocking up are not likely to have explained the large increases in calorie purchases that we find.”

因此,这项研究也很重要,因此,它表明家庭工作趋势(可能是“坚持”后流行的趋势)可能会加剧肥胖水平,并随之而来more draconian measures imposed on the food industry.

“Our findings suggest that increased home working may partly explain the rise in calorie consumption — if this persists and people continue to eat more than they did before the pandemic, then this will make it more difficult to deal with challenges of obesity and poor diet,”史密斯说。

IFS副研究主任Martin O’Connell补充说:“An important question for policymakers is whether higher calorie consumption persists as we emerge from the pandemic. Our findings point towards increased home working as a factor in driving higher calorie consumption. This could exacerbate the challenge of improving population diet and reducing obesity levels.”

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